When you are analyzing the idea of a business venture, the first thing you should put on the table is the priority of your company, this being an extension of your personal image, so you should pay close attention to all the details before you can launch it to the market, as it will serve as a letter of introduction for future investors looking to partner with you and your venture.
Daniel Suero Alonso is an expert in the business field, being the objective value one of his main points when talking about any business, being clear that without being clear about this aspect, your company will not be able to take off in the right way because you will be sending wrong signals to both your customers and your investors. Remember that when you are devising the purpose of your company, your values will be the ones that will drive it to connect with the right people, managing to hit the target of your target audience, so those people who are looking to feel a certain way will think in the first instance in your venture. As Daniel Suero Alonso points out, the values of your company reflect your own convictions, so you should always see them as an extension of your ideals, and establishing your values and goals from the beginning will help you visualise yourself in the medium and long term, presenting yourself as a more serious person. By setting the right values for your company you can make sure that all your future employees are aware of the values they need to live by in order to make your venture shine the more it grows, making it through all obstacles while remaining firm and transparent. So now you know, it is important that you establish the values of your company to be able to continue growing over time without losing your initial objectives, Daniel Suero Alonso wants you to go further and further, hoping that you can establish a great work plan to start one hundred percent with your idea.